EMPLOYABILITY SKILL ENHANCEMENT PROGRAM (ESEP)

26 August 2023
GREATER NOIDA

Invest in yourself. When you do this, you press the fast-forward button on your success." — John Lee Dumas 

HASHTAG- The Marketing Club of GNIOT Institute of Management Studies (GIMS), Greater Noida under the banner of EMPLOYABILITY SKILL ENHANCEMENT PROGRAM (ESEP) organised a session on Demystifying Marketing Mix: The Marketer's Dilemma for the PGDM Batch 2023 – 2025. Experts of the session were Dr. Nishant Singh, Dr.Anshika Rajvanshi, and Prof. Prachi Pachaury. They focused on Marketing Mix and importance of 4p’s. The session aimed to equip participants with the knowledge and also explain how 4ps’ plays a crucial role in shaping a company's marketing strategy and influencing consumer behavior.

The key takeaways from the session were:

1.Understanding the concept of marketing mix and how it interconnects and impacts the overall success of a marketing campaign.

2. Understanding of the target audience, market dynamics, and competitive landscape.

3. Balancing the elements of the marketing mix to meet customer needs while ensuring profitability and brand positioning poses a significant dilemma for marketers.

The session provided attendees with valuable insights and practical steps about the importance of a well-thought-out marketing mix and the challenges marketers encounter in making informed decisions to create successful marketing strategies. By demystifying the marketing mix and understanding its complexities, marketers can navigate this dilemma effectively and develop strategies that resonate with their target audience, drive sales, and achieve business goals.