EMPLOYABILITY SKILL ENHANCEMENT PROGRAM

26 July 2023
GREATER NOIDA

Invest in yourself. When you do this, you press the fast-forward button on your success." — John Lee Dumas
HASHTAG -The Marketing Club of GNIOT Institute of Management studies ( GIMS ), Greater Noida under the banner of  EMPLOYABILITY SKILL ENHANCEMENT PROGRAM (ESEP) is organizing a session on Demystifying Marketing Mix: The Marketer's Dilemma for the PGDM Batch 2023 – 2025.
Marketing as domain is undergoing significant changes. Social media, product Innovation, advertising, and Digital Marketing, to mention a few, are now vying for consumers' and marketers' attention. These changes have fashioned what is known as the marketer's dilemma. Today's marketer has more ways than ever before to connect with their target audience. However, it has never been more challenging to capture that user's interest and keep it. 
To develop some more insights on the topic we have our resource persons  Dr. Nishant Kr. Singh Associate Professor & Area Chair- Marketing, Dr. Anshika Rajvanshi, Professor -Marketing and Prof. Prachi Pachaury, Assistant Professor- Marketing The session is designed to guide & equip students in channelizing their conceptual knowledge into practical aspects and give an insight about the 4 P’s of Marketing Mix. The students will also learn how to create a marketing plan for products.