Industrial Visit to Moon Beverages

23 July 2024
Gims, Greater Noida

The students of PGDM Batch 24-26, GIMS, Greater Noida, embarked on an Industrial Visit to Moon Beverages, Greater Noida, gaining fascinating insights into their operations, brand journey, and marketing strategies. 

The students came to know about the company's rich history, from the iconic 'Vault' to the intricate and cutting-edge production processes at Moon Beverages. The transformation of Moon Beverage bottles and the integration of the Coke Studio which allowed them to witness the innovation behind the company’s evolving brand identity were also explained.  The visit equipped our budding managers with a comprehensive understanding of the beverage industry.