Marketing Analytics for PGDM II Year students

12 December 2022
GIMS Campus

“Information is the oil of the 21st century,Analytics is the combustion engine”- Peter Sondergaard

Hashtag Club-The Marketing Club of GIMS organised Skill Augmentation Certificate(SAC), “Marketing Analytics” for PGDM II Year students on 12-13th December 2022. The resource person Mr. Ajay Prakash Mishra of KOAK Education educated the students of fundamentals of marketing analytics.

The students got to understand versions of marketing, ad hoc reporting, data analysis and interpretation and storytelling through facts and figures. The workshop enhanced students’ comprehension of marketing analytics