The International Conference on Future Trends in Business: Innovation, Sustainability, Technology, and Growth (ICFTB-ISTG, 2024) offer an exceptional global platform for the exchange of knowledge and accomplishments in the exploration of innovation, sustainability, technology, and growth. In today's ever-changing business environment, understanding these areas is vital to effectively navigate the challenges and seize the opportunities that arise. This conference welcomes contributions from both theoretical and practical perspectives across various disciplines in management and IT. It aims to facilitate discussions and the exchange of cutting- edge developments among scholars and practitioners from academia and industry. We encourage the submission of articles that showcase research findings, projects, surveys, and industrial experiences, highlighting significant advancements in the fields of innovation, sustainability, technology, and growth
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